How to maximize your multifamily asset’s sale price in secondary markets
Selling a multifamily property isn’t just about listing it and hoping for the best — it takes a calculated, strategic approach to ensure you’re getting top dollar.
In secondary and tertiary Texas markets, the right preparation, pricing, and marketing can mean the difference between a deal that drags and one that closes fast, at a premium price. Here’s how we help investors like you maximize the value of their multifamily assets.
Understand the true value of your property
Many investors underestimate or overestimate their property’s market value, leading to missed opportunities. A clear-eyed valuation is critical to positioning your asset effectively. We leverage deep market insights and real transaction data — not guesswork — to provide an accurate valuation.
For example, a 120-unit property in a West Texas town was initially listed at $7.5M based on outdated comps. Our underwriting team identified overlooked revenue opportunities and operational efficiencies, enabling us to reposition the asset. The result? A final sale price 12% above the original listing.
Preparation Pays Off: Make Smart Investments Before Listing
A well-prepped property commands higher offers and a faster close. That doesn’t mean a full-scale renovation, but rather, smart, targeted improvements that deliver ROI.
We guide our clients on which upgrades matter, whether that’s fresh exterior paint, improved lighting, or strategic interior unit enhancements. One recent example: A seller invested $75K in select unit upgrades, resulting in a $400K increase in sale price.
Marketing That Attracts Serious Buyers
In smaller markets, finding the right buyer requires more than just putting up a listing. We cast a wide net — leveraging our deep database of multifamily investors, institutional buyers, and syndicators — while also honing in on the most likely candidates.
For an off-market deal in Lubbock, we positioned a 90-unit complex to a niche buyer pool looking for high cap rate properties. This precision targeting cut the sales timeline in half and secured an all-cash close.
Negotiation and closing: Where deals are won
The best-negotiated deals come down to expertise. We know what motivates different types of buyers, whether they’re long-term holders, value-add investors, or 1031 exchange buyers under deadline.
Our team has closed over $1B in multifamily transactions — experience that translates into stronger leverage at the negotiating table.
A recent example: A seller received multiple offers on a 150-unit property. Instead of rushing to accept the highest bid, we structured a competitive bidding process that resulted in a 9% price increase and favorable closing terms for our client.
Why Experience in Secondary Markets Matters
Texas’s secondary and tertiary markets are a different game than major metros. Understanding local rent trends, economic drivers, and the buyer pool is critical. We’ve spent years operating in these markets, which gives our clients an edge.
If you’re thinking about selling, the best time to prepare is now. We’ll help you assess your asset’s value, uncover untapped potential, and put together a strategy to secure the best possible outcome. Because in Texas real estate, fortune favors the bold — and the well-prepared.
